Features Small Business Advice

Tips: Increase Soft Drink Sales

Soft drinks is the biggest impulse category and second most profitable – so is a key category to get right in store.

Follow these basics principles to help grow your soft drinks sales and maximize the impulse opportunity in your store.

  • Range Ensure all core products are always in stock because the top 10 brands deliver over 60% of all soft drinks sales.
  • LayoutMake it easy for customers to find what they want by grouping like products together. This alone can increase your sales by +8%.

product, grouping, soft drinks

  • EquipmentChilling soft drinks increases sales by 60% and an open dairy deck can increase your soft drink sales by a further 8% as it encourages purchase.
  • CommunicationsPass on good deals from your wholesaler to drive greater sales and use POS to make sure customers are aware of deals.
  • Locations50% of soft drinks are bought on impulse, so make sure the chiller is easy to find and purchase from.
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