Soft drinks is the biggest impulse category and second most profitable – so is a key category to get right in store.
Follow these basics principles to help grow your soft drinks sales and maximize the impulse opportunity in your store.
- Range Ensure all core products are always in stock because the top 10 brands deliver over 60% of all soft drinks sales.
- LayoutMake it easy for customers to find what they want by grouping like products together. This alone can increase your sales by +8%.
- EquipmentChilling soft drinks increases sales by 60% and an open dairy deck can increase your soft drink sales by a further 8% as it encourages purchase.
- CommunicationsPass on good deals from your wholesaler to drive greater sales and use POS to make sure customers are aware of deals.
- Locations50% of soft drinks are bought on impulse, so make sure the chiller is easy to find and purchase from.
- For further information on what to stock, and to download some FREE planograms, visit http://www.betterretailing.com/2011/01/products/category-advice/soft-drinks/
