According to him! research & consulting 1-in-2 independent retailers now follow planograms in their stores and even more impressive is that 60% say following a planogram has a positive effect on sales.
Better Retailing reports that with more than 80% of confectionery sales in convenience stores coming from the main fixture – it is vitally important that retailers take a shopper based approach to merchandising this category. Retailers can increase total confectionery sales by 8% by following these three easy steps:
1. Group similar products together
The first decision a shopper makes when buying confectionery is what type of product they want. Retailers should merchandise by need state to make it easier for shoppers to find what they are looking for on fixture.
2. Place best sellers in best positions
The best selling products within each need state should be placed in ‘hot spots’ on the main fixture. These products will act as beacon brands for the need states, guiding shoppers to the right area of the fixture.
3. Allocate space according to sales
Retailers should multi-face the best sellers in each need state. This helps ensure the availability of these products, as well as their visibility so shoppers can easily find what they are looking for.
Stock best-selling products within each need state in order to provide maximum choice for shoppers
Get in touch
Do you use a planogram to help you get the best from your displays? and if so, do you think it has increased your sales? We would love to hear from you, leave a comment below or email enquiries@encountermagazine.co.uk
Sources: him! (research & consulting) www.him.uk.com
and www.betterretailing.com
great info!