Tips to increase your confectionery sales by up to 12%

Confectionery display

“Valued at £4.9 billion and growing at 5.3%, the confectionery market offers excellent sales opportunities for retailers if executed well in-store.”

Bep Dhaliwal, Mars Chocolate Trade Communications Manager

Display space is at a premium, which makes it imperative for retailers to stock a range that drives sales every day. Shoppers have higher expectations than ever and there are some products that they always expect to be available, these are often the brands they know and trust.

Profit growth is about having the right core display of confectionery; retailers should continuously evaluate which of the lines they stock add value every day and delist poor performers as a matter of course. This will automatically create more shelf space for stronger lines.

There are six simple steps that retailers can follow to boost sales:

1. Select the right range
2. Locate the bestsellers in the best sites
3. Multi-face the bestsellers
4. Group lines by product category
5. Allocate space according to sales achieved
6. Site confectionery in areas of high traffic flow

Simply implementing these steps could generate a sales uplift of up to 12%!

Read more industry tips here

Source: www.betterretailing.co.uk