Independent Retail: Ways to Promote Your Independent Retail Store
C store owners and Independent retail shop owners are finding it increasingly hard to compete with the large supermarkets springing up on consumers doorsteps. However there are ways out there for you, the independent retail shop owner to promote your store.
Independent Retail – Free Online Store Promotion
There are a number of ways to promote your independent retail store without the cost of traditional advertising. With the increasing use of social media website such as Facebook and Twitter, this presents independent retail store owners with the chance to promote their stores with no cost.
Setting up a twitter account for customers to ‘follow’ your independent retail store allows them to keep up-to date with all the latest independent retail advice from the stores. Special offers and free promotions can also be advertised on social networks to entice people away from the larger supermarkets and into the small independent retail shops. Twitter provides a good opportunity for viral advertising – offer followers incentives to ‘re-tweet’ your posts to their followers. This helps to increase the potential audience of your independent retail store.
Facebook pages offer the same basis for promotion – by getting customers to ‘like’ your page they could be rewarded with special offers or special incentives for ‘liking your page’ as opposed to ‘following’ you on Twitter.
Twitter and Facebook provide store owners with the opportunity to promote their business for free – with the only cost to them being the time taken to update the pages.
Traditional websites also offer the chance to increase consumer awareness of independent retail stores – if you would like a free website to promote for your independent retail store locally click here.
See how Emma’s newsagent has used social media to enhance their store.
